More about SEO and PPC
The main aim of your website is to grow your client base by driving more traffic to your website.
SEO has become quite a specialised field, as there are more than 200 criteria on which google ranks your website.
The exact algorithm Google uses to rank websites remains a secret, and changes to this algorithm occurs on a daily basis. Therefore it is imperative to plan ahead before designing a website.
Keywords need to be identified, and copy needs to be written to strengthen these keywords in order to validate the authenticity of your website. Careful planning needs to go into things like the speed of which your pages load, backlinks to your website, as well as relevant information to name only a few things.
PPC (Pay Per Click) advertising can be used to promote your website, and you will be charged by Google accordingly for each impression of your website clicked on.
Once again, PPC advertising needs to be carefully planned around keywords and various other factors.
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